The gaps is

Spending a lot of time in searching for the perfect product/service

Not necessarily aware of what they don’t have or the exposure to available solutions

Compromise on time and cost and end up with sub-standard products and services

Get generic pitches from suppliers that do not solve specific pain points

Information channels are not the same for all markets

Unhappy with current vendors and looking to change, however do not have an outreach mechanism to evaluate multiple service providers