The Gap is

No specific demarcation between different competencies of pre-sales and sales

Time taken to pivot to execute change in business plans and strategies is high

Too much time spent on transactional activities, database building, cold-calling, documentation, collaterals, etc.

Reduced outreach, higher cost of customer acquisition

Traditional sales cycles; slower and lower ROIs

The age-old benefits of outsourcing – recruitment, performance management, operations, management bandwidth, overhead costs – all leading to reduced ROI